![]() ![]() No checkout required: As we mentioned earlier, there is no need to go through a checkout line or scan items as you leave the store.The pros and cons of Amazon Store Technology No-one wants to stand in line for 10 minutes, load, unload and load their trolley or basket - time is precious - meaning Amazon Go meets every last request of the time-poor modern-day consumer. ![]() ![]() With Forbes stating that "Amazon Go is already the greatest retail innovation of the next 30 years", it's certainly disrupting the market!Īmazon Go technology succeeds in removing the last ounce of friction in the physical buying process the checkout system! We simultaneously see Amazon open new retail stores to meet the demand for their products it would seem they are sweeping up the market by staying one step ahead of industry trends and consumer demands. The retail industry is changing and we are seeing more and more retail stores shut down every year. Not only would it eliminate the need for checkout staff, but it could also reduce labour costs and improve efficiency. This would mean huge changes for supermarkets. It's already making waves in convenience stores, where the technology has predominantly been trialled, and it's set to disrupt the mass market, too. This new technology has the potential to completely change the retail industry as we know it. The potential for Amazon Go to replace traditional supermarket checkouts is huge. How could this technology replace supermarket checkouts? This checkout-free solution has the potential to revolutionise shopping experiences and has certainly caused a stir amongst retail employees and those who are worried about the impact this could have on jobs. There is no need to go through a checkout line or scan items as they leave and the bill is automatically charged to their Amazon account. Once they are done shopping, they simply walk out of the store and their receipt will be emailed to them. The store is equipped with ' just walk-out technology' - sensors and cameras that track the items that each customer picks up (and puts down again). Then, they simply scan their phones at the entrance of the store and begin shopping. To use Amazon Go, customers must download the Amazon Go app and create an account. Amazon Go store in Seattle How does Amazon Go work?
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